Australia’s healthy fast food chain’s recent CCO appointment forms as part of the brand’s new strategic vision
Australia’s healthy fast food chain, SumoSalad, has joined the ranks of Australian organisations to appoint a chief customer officer. Lawrence Mitchell has over 20 years’ experience in digital marketing in Australia and the UK and has been the head of marketing for the likes of Reed Business, eCountries.com and Accuity.
A few months ago, we wrote a blog about developing an employer brand that caters to different employee segments; holds one image in the market; and aligns your customer brand to deliver 5-year cumulative growth of 36% . So what if you went one step further and ensured that employee wellbeing was at the heart of your employer brand?
Health at Work: Ian Farrar at Industry Angel interviewed Lawrence Mitchell, where he shares tips for creating a healthier workplace, from his experience running an award-winning Health & Wellbeing at Work initiative and his book “Success Without Stress: How to Prevent Burnout and Build Resilience for Optimal Health and Performance”
Lawrence Mitchell spoke at the Ikabo breakfast event aimed at leaders who want to improve workplace wellbeing.
Over recent years RBI – the business publisher behind New Scientist, Farmer’s Weekly, Flight Global.com and many others – has undergone a period of considerable change.
Guild believes that employee wellbeing is one of the most fundamental success factors of top performing companies. It will become even more important in the future, as employees increasingly want to work for organisations that have the right kind of culture and values.